Avnet and Not Impossible Labs Partner to Create Technology Products that Enhance Accessibility and Inclusivity

New collaboration leverages Avnet’s product development
ecosystem to bring Not Impossible Labs’ visionary technologies to mass market

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PHOENIX &
VENICE BEACH - Media OutReach - 21 SEPTEMBER 2018
– How does
one of the world’s most groundbreaking technology incubators turn its ideas for
solving life’s absurdities into marketable products? It leverages Avnet’s
end-to-end ecosystem for technology developers. That’s the genesis of the new
partnership between Avnet (Nasdaq: AVT), a leading global technology
solutions provider, and Not Impossible Labs, an
award-winning R&D lab and content studio that creates technology for the
sake of humanity.

Through the combination of Avnet’s
product development expertise, and Not Impossible’s mission to provide greater
access to life-changing technologies, the two companies are creating products
to enhance the quality of life for people who lack access and opportunity, or
who suffer from some of the world’s most pervasive and challenging health
conditions, while increasing opportunities for inclusivity.

First up in the multi-year
agreement will be a focus on Not Impossible Labs’ Vibrotextiles^™, a
category of vibratory wearables with benefits that extend to areas such as
health and wellness, entertainment, safety and communication. 

• VibroHealth is a
  wearable technology that uses vibrations to improve quality of life for people
  affected by motor-related issues, so they may return to some of the activities
  they enjoy most. 

• Music: Not Impossible uses
  sophisticated vibration technology to create a more inclusive and enhanced live
  music experience for the deaf and hearing, allowing everyone, regardless
  of their hearing level, to enjoy an amazing multisensory experience.

“I’m truly inspired by the business
that Not Impossible Labs has built based on its ‘help one to help many’
philosophy, and now with Avnet as its partner, its products will be accessible
to even more people in need,” said Bill Amelio, Chief Executive Officer, Avnet.
“Avnet’s unique technology development ecosystem gives companies like Not
Impossible Labs access to our expertise and resources so it can bring its
important innovations to market easier, faster and more cost-efficiently, with
one single technology solutions partner to guide R&D and the go-to-market
process. We are confident that this collaboration will succeed–not just in
delivering products to market, but in truly transforming people’s lives.”

This partnership represents the
next stage of Avnet’s support for Not Impossible. For the second year, Avnet
will be the title sponsor of the Not Impossible Awards, which
recognize and celebrate people, companies, technology and transformational
innovation that bring positive change to global communities’ issues of
inability and inaccessibility, as well as the sponsor of the program’s
IoT-focused Connectivity Award. Additionally, Avnet supported the first
season of Podcast: Not Impossible, a series
that explores true stories of the “impossible” made “not impossible,” like
technology that allows amputees to “feel” via advancements in prosthetic limbs
and the “Eyewriter,” which Not Impossible developed to enable a paralyzed
artist to create again.

“Avnet’s ongoing support has
brought Not Impossible Labs’ work to the next level, whether through event and
project sponsorships, or by rolling up its sleeves and facilitating product
development, logistics and supply chain management,” said Mick Ebeling, founder
& CEO of Not Impossible Labs. “This partnership allows us to focus on Not
Impossible Labs’ highest and best purpose: inventing solutions to the world’s
‘absurdities’ with confidence that our creations won’t languish on a
back-office shelf — Avnet will help bring our dreams to ‘Help Many’ to life.”

Through its unique end-to-end
ecosystem, Avnet supports every stage of the product lifecycle by delivering
design, product, marketing and supply chain expertise. This ecosystem,
comprised of small-scale specialists Premier Farnell and element14,
design-focused Hackster.io, and manufacturing solution provider Dragon
Innovation, reduces the time, cost and complexities of bringing products to
market, and enables the Not Impossible’s mission of taking innovations from
“one to many.”

For more information about Avnet,
please visit www.Avnet.com. For more
information on Not Impossible Labs, learn more at www.notimpossible.com.

 

All brands and trade names are trademarks or registered trademarks, and
are the properties of their respective owners. Avnet disclaims any proprietary
interest in marks other than its own.

 

Follow Avnet on Twitter: @Avnet

Connect with Avnet on LinkedIn: http://www.linkedin.com/company/avnet

Connect with Avnet on Facebook: http://www.facebook.com/AvnetInc

 

About Not Impossible 
Not Impossible launched in 2008, with a goal of developing and leveraging
“Technology for the Sake of Humanity” to allow the world’s most vulnerable to
survive and thrive via low-cost solutions. Not Impossible pairs R&D work
with documentary content and storytelling about technology and will triumphing
over life’s “absurdities,” and harnesses the power of storytelling to inspire
others to make an impact by challenging boundaries of that they believe is
possible. Not Impossible has received awards and honors for its technology and
creative work from Cannes Lions, CLIO Awards, Fast Company, SXSW Interactive
Innovation Awards, Telly Awards, TIME magazine, and others.

For more information, please
visit www.notimpossible.com and connect with Not Impossible
on Facebook,Twitter, Instagram, and LinkedIn.

About Mick Ebeling, Not Impossible
Founder and CEO 

A recipient of the Muhammad Ali Humanitarian of the Year Award, and listed as
one of the most influential creative people by AdAge’s Creativity 50, Mick
Ebeling has sparked a movement of pragmatic, inspirational innovation;
harvesting the power of technology & story to change the world. Ebeling
founded Not Impossible Labs, a multiple award-winning social innovation lab
& production company, on the premise that nothing is impossible. His mantra
of ‘commit, then figure it out’ allows him to convene a disparate team of
hackers, doers, makers and thinkers to create devices that better the world by
enabling accessibility for all. Ebeling’s style of fearless innovation has
resulted in disruptive technological development across multiple industries
& inspired collaboration around the world.

About Avnet

From idea to design and from
prototype to production, Avnet supports customers at each stage of a product’s
lifecycle. A comprehensive portfolio of design and supply chain services makes
Avnet the go-to guide for innovators who set the pace for technological change.
For nearly a century, Avnet has helped its customers and suppliers around the
world realize the transformative possibilities of technology. Learn more about
Avnet at www.avnet.com.