DUBLIN–(BUSINESS WIRE)–The “Australia Retail Banking Analysis by Consumer Profiles” report has been added to ResearchAndMarkets.com’s offering.
This report looks at six different customer personas in Australia. It explores their financial goals, unmet needs, and banking preferences while providing actionable steps for financial providers to take to achieve high levels of retention and to cross-sell effectively and accordingly.
Based on the consumer profiles covered in this report a few general results can be gleaned. For example, most customers conduct their banking digitally either on a mobile app or via a provider’s website. However, despite the digitalization of retail banking, consumers generally still hold a reasonably strong preference for the use of branches when it comes to important tasks such as applying for a mortgage.
The advantage of this report lies in the findings that are unique to individual profiles. For example, customers that match the profile of Willow, an 18-34-year-old lower emerging affluent individual with education debts – are among the most likely to pay for premium features.
Scope
Reasons to Buy
Key Topics Covered:
For more information about this report visit https://www.researchandmarkets.com/r/k9ozof
Source: GlobalData
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