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Asia Pacific Embedded Finance Business Report 2024: Market to Grow by 36.7% to Reach $88.5 Billion this Year – Investment Opportunities to 2029 – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Asia Pacific Embedded Finance Business and Investment Opportunities Databook – 75+ KPIs on Embedded Lending, Insurance, Payment, and Wealth Segments – Q1 2024 Update” report has been added to ResearchAndMarkets.com’s offering.


Embedded Finance industry in Asia Pacific is expected to grow by 36.7% on annual basis to reach US$ 88.50 billion in 2024. The embedded finance industry is expected to grow steadily over the forecast period, recording a CAGR of 28.2% during 2024-2029. The embedded finance revenues in the region will increase from US$ 88.50 billion in 2024 to reach US$ 306.59 billion by 2029.

The Asia Pacific embedded finance industry is poised for accelerated growth over the medium term. The rising digitalization, coupled with the fast-growing digital-savvy population, are among the factors that are projected to aid the market growth across the Asia Pacific region in 2024. Businesses are expanding their geographical presence to tap into the growing market. This trend is projected to continue across the region throughout 2024.

Firms are also launching new products as the market is poised for accelerated growth over the medium term. To meet the rising working capital demand among SMEs, firms are also forging strategic alliances in the sector. Funding Societies, in April 2024, entered into a strategic partnership with Singapore E-Business (SGeBIZ). Overall, the publisher maintains a positive growth outlook for the embedded finance industry over the next three to four years.

Firms are forging strategic alliances to cater to the working capital demand of SMEs in Singapore

To help small and medium-sized businesses thrive in the competitive market, firms are entering into strategic partnerships in Singapore. These collaborations are aimed at offering financing solutions to SMEs, subsequently helping them to enhance their cash flow management.

Funding Societies, in April 2024, entered into a strategic partnership with Singapore E-Business (SGeBIZ). As part of the collaboration, the BNPL solution offered by Funding Societies will be integrated into SGeBIZ’s procurement platform. The two firms aim to provide more than 2,000 SMEs with tailored financing solutions in Singapore.

With this, both firms are targeting new customers in the Singaporean market. For Funding Societies, the collaboration will also lead to higher disbursement value, whereas for SGeBIZ, the partnership will drive overall gross merchandise value and volume over the medium term. Going forward, in 2024, the publisher expects more such strategic collaborations to take place in the Asia Pacific embedded finance market.

Embedded finance firms to accelerate growth, eyeing regional expansions in 2024

With the demand for embedded finance solutions, including payments, insurance, and lending, poised to grow over the medium term, firms are planning to expand their regional presence in 2024.

Finology Group, the Malaysian firm enabling embedded finance, aims to bring its solutions to financial institutions and consumer-facing brands in the Asia Pacific markets in 2024. This is part of the firm’s strategy to boost financial inclusion and support the underbanked in the region. Tapping into the potential of the embedded finance and lending sector, Finology Group has expanded its offerings to include products such as personal loans, mortgages, and insurance. To expand its regional presence, the firm also raised capital in its pre-Series A round in September 2023.

Xendit, the Indonesian firm offering embedded finance and digital payment solutions, is also eyeing regional expansion. Xendit, in March 2024, revealed that it had entered into Thailand. The firm also has operations in markets like Malaysia and the Philippines. The firm notably entered the Malaysian market in January 2023. Xendit, through its growing suite of products, serves a diverse customer base. This includes small and medium enterprises and large regional corporations. Xendit currently helps over 6,000 clients throughout Southeast Asia.

The firm handles more than 320 million transactions each year, offering services such as payment processing, international money transfers, business operations support, shop management, and various other digital financial services.

Cashfree Payments has launched an embedded payment solution for software businesses in India

Cashfree Payments, a fintech platform, introduced a new payment solution called Embedded Payments in March 2024. This solution is designed for software platforms, such as enterprise resource planning (ERPs), customer relationship management (CRM), SaaS, or billing platforms, to facilitate smooth payment experiences for businesses and their users.

With Embedded Payments, these platforms can integrate payment functionalities directly into their services. This allows businesses to offer payments as part of their offerings. The solution seamlessly incorporates financial transactions within digital platforms or applications. Users can easily initiate payments, and the funds are transferred directly to the business’s designated account – all within the platform’s environment.

According to the firm, this solution enables platforms to provide their clients with access to more than 120 payment methods directly, without the need for redirects or external interfaces like traditional payment gateways. Furthermore, platforms can easily onboard their users as merchants and manage various aspects of payments, refunds, settlements, and other post-payment processes through a straightforward integration.

This report provides a detailed data-centric analysis of the embedded finance industry, covering lending, insurance, payment, wealth and asset based finance sectors market opportunities and risks across a range of different sectors. With over 75+ KPIs at the country level, this report provides a comprehensive understanding of embedded finance market dynamics, market size and forecast.

A bundled offering, combining the following 14 reports, covering 1000+ tables and 1500+ figures:

  • Asia Pacific Embedded Finance Business and Investment Opportunities
  • Australia Embedded Finance Business and Investment Opportunities
  • Bangladesh Embedded Finance Business and Investment Opportunities
  • China Embedded Finance Business and Investment Opportunities
  • India Embedded Finance Business and Investment Opportunities
  • Indonesia Embedded Finance Business and Investment Opportunities
  • Japan Embedded Finance Business and Investment Opportunities
  • Malaysia Embedded Finance Business and Investment Opportunities
  • South Korea Embedded Finance Business and Investment Opportunities
  • Philippines Embedded Finance Business and Investment Opportunities
  • Singapore Embedded Finance Business and Investment Opportunities
  • Taiwan Embedded Finance Business and Investment Opportunities
  • Thailand Embedded Finance Business and Investment Opportunities
  • Vietnam Embedded Finance Business and Investment Opportunities

Key Attributes:

Report Attribute Details
No. of Pages 1750
Forecast Period 2024 – 2029
Estimated Market Value (USD) in 2024 $88.5 Billion
Forecasted Market Value (USD) by 2029 $306.6 Billion
Compound Annual Growth Rate 28.2%
Regions Covered Asia Pacific

Scope for Each Report

Embedded Finance Market Size and Forecast

Embedded Finance by Key Sectors

  • Retail
  • Logistics
  • Telecommunications
  • Manufacturing
  • Consumer Health
  • Others

Embedded Finance by Business Model

  • Platforms
  • Enabler
  • Regulatory Entity

Embedded Finance by Distribution Model

  • Own Platforms
  • Third Party Platforms

Embedded Insurance Market Size and Forecast

Embedded Insurance by Industry

  • Embedded Insurance in Consumer Products
  • Embedded Insurance in Travel & Hospitality
  • Embedded Insurance in Automotive
  • Embedded Insurance in Healthcare
  • Embedded Insurance in Real Estate
  • Embedded Insurance in Transport & Logistics
  • Embedded Insurance in Others

Embedded Insurance by Consumer Segments

  • B2B
  • B2C

Embedded Insurance by Type of Offering

  • Embedded Insurance in Product Segment
  • Embedded Insurance in Service Segment

Embedded Insurance by Business Model

  • Platforms
  • Enabler
  • Regulatory Entity

Embedded Insurance by Distribution Model

  • Own Platforms
  • Third Party Platforms

Embedded Insurance by Distribution Channel

  • Embedded Sales
  • Bancassurance
  • Brokers/IFAs
  • Tied Agents

Embedded Insurance by Insurance Type

  • Embedded Insurance in Life Segment
  • Embedded Insurance in Non-Life Segment

Embedded Insurance in Non-Life Segment

  • Motor Vehicle
  • Fire and Property
  • Accident and Health
  • General Liability
  • Marine, Aviation and other Transport
  • Other

Embedded Lending Market Size and Forecast

Embedded Lending by Consumer Segments

  • Business Lending
  • Retail Lending

Embedded Lending by B2B Sectors

  • Embedded Lending in Retail & Consumer Goods
  • Embedded Lending in IT & Software Services
  • Embedded Lending in Media, Entertainment & Leisure
  • Embedded Lending in Manufacturing & Distribution
  • Embedded Lending in Real Estate
  • Embedded Lending in Other

Embedded Lending by B2C Sectors

  • Embedded Lending in Retail Shopping
  • Embedded Lending in Home Improvement
  • Embedded Lending in Leisure & Entertainment
  • Embedded Lending in Healthcare and Wellness
  • Embedded Lending in Other

Embedded Lending by Type

  • BNPL Lending
  • POS Lending
  • Personal Loans

Embedded Lending by Business Model

  • Platforms
  • Enabler
  • Regulatory Entity

Embedded Lending by Distribution Model

  • Own Platforms
  • Third Party Platforms

Embedded Payment Market Size and Forecast

Embedded Payment by Consumer Segments

  • B2B
  • B2C

Embedded Payment by End-Use Sector

  • Embedded Payment in Retail & Consumer Goods
  • Embedded Payment in Digital Products & Services
  • Embedded Payment in Utility Bill Payment
  • Embedded Payment in Travel & Hospitality
  • Embedded Payment in Leisure & Entertainment
  • Embedded Payment in Health & Wellness
  • Embedded Payment in Office Supplies & Equipment
  • Embedded Payment in Other

Embedded Payment by Business Model

  • Platforms
  • Enabler
  • Regulatory Entity

Embedded Payment by Distribution Model

  • Own Platforms
  • Third Party Platforms

Embedded Wealth Management Market Size and Forecast

Asset Based Finance Management Industry Market Size and Forecast

Asset Based Finance by Type of Asset

  • Hard Assets
  • Soft Assets

Asset Based Finance by End Users

  • SMEs
  • Large Enterprises

For more information about this report visit https://www.researchandmarkets.com/r/ev6avv

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