DUBLIN--(BUSINESS WIRE)--The "Connected Consumer Survey 2020: OTT Communication and Social Media Services in Developed Asia-Pacific" report has been added to ResearchAndMarkets.com's offering.
This report focuses on aspects of the Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in developed Asia-Pacific (DVAP). In particular, it focuses on respondents' usage of over-the-top (OTT) communications and social media services.
Survey Data Coverage
The research was conducted between August and September 2020. The survey groups were chosen to be representative of the mobile-internet-using population in DVAP. There were quotas set on age, gender and geographical spread to that effect. There were a minimum of 1,000 respondents per country.
The report:
- Identifies which communication apps are used the most in developed Asia-Pacific (DVAP)
- Highlights the pockets of revenue growth that remain in the OTT communication market
- Identifies which OTT communication app features are used the most
- Discusses the ways in which consumers in DVAP balance their use of OTT VoIP services with that of operator voice services
- Identifies consumers' preferred channels for communicating with brands
Geographical Coverage
- Australia
- New Zealand
- South Korea
Key Questions Answered in This Report
- Which OTT communication apps are used the most in DVAP?
- Where is there potential for growth in the OTT communication and social media space?
- Which OTT communication app features are most-frequently used?
- How do consumers in DVAP balance their use of OTT VoIP services with that of operator voice services?
- Do consumers in DVAP use OTT communication apps and social media services differently from their European and North American peers?
- Is there any potential for monetisation by mobile operators?
Who Should Read This Report?
- Operator-based strategy executives and marketing managers who are interested in understanding consumer market trends and the changing role of operators as communications and digital service providers.
- Market intelligence and research executives in service providers that are responsible for understanding end-user trends and supporting business units in identifying and addressing new opportunities in mobile communications services.
- Equipment/device manufacturers and software providers that want to identify end-user trends in service and device usage and help their operator customers to better address market opportunities in mobile services related to communication services.
For more information about this report visit https://www.researchandmarkets.com/r/6mp71j
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