Aruba introduces �Experience Edge� platform in Hong Kong to bring richer user experiences to everyday life

The data explosion in IoT and cloud computing will streamline connections and drive transformative opportunities for offline services

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HONG KONG, CHINA - Media
OutReach - 27 March 2019 – Aruba, a
Hewlett Packard Enterprise company, officially introduces the Experience Edge — a platform which
intuitively assimilates existing mobile, cloud and IoT (Internet of Things) data
into a single, simple system to transform customer experiences. Aruba’s Edge
consists of comprehensive infrastructure coupled with a software platform
designed to power smart, connected services without compromising security.

 

The
digital revolution is transforming our offline lives, as IoT technology and
increased interconnectivity allows businesses across the world to offer user-first
experiences. From hotel rooms and malls to hospitals and schools, online
integration is disrupting traditional business models while creating exciting
opportunities for providers to craft more personalized services and products.  

 

Digital workplace
trends are only the beginning of the journey, as the mobile, IoT and cloud
worlds are united to transform customer experiences. Aruba’s Edge does not
replace existing systems, but instead integrates existing networks to
facilitate faster and more intelligent responses to the existing environment.

 

“Aruba’s Edge is where we live, where we work, where we go, where we
learn. It is where experiences come to life. The rise of smarter, connected
stores, hospitals, schools and workplaces, in combination with the expansion of
mobility and cloud services, will drive the next decade of sustainable
advantage,” said Kenneth Ma, Director
and General Manager, Hong Kong and Macau, for Aruba, a Hewlett Packard
Enterprise Company.

 

An Edge in the ‘Experience Economy’

By 2020, leading research firm Gartner predicts that 20.8 billion IoT
devices will enter the market[1] —
compared with an estimated six billion connected devices in use in 2016 —
offering service providers an unrivalled insight into users and their habits,
expectations and demands. These technologies are at the heart of a service
revolution, helping deliver unprecedentedly rich, personalized experiences to
customers and employees — such as food and beverage orders automatically
customized according to time and location, and hotel rooms robotically lit and
cooled to correlate with previous habits. Aruba’s “Experience Edge” allows businesses
to more easily inhabit this emerging “Experience Economy”.

 

Simple and secure integrated experiences

Aruba’s Edge platform
is designed to deliver secure, simple, and smart networking, in order to power integrated
experiences without compromising simplicity for end users, IT departments,
security operators, and for the Line of Business (LoB). Aruba’s Edge changes
the game for IT networks, helping organizations streamline and integrate to get
more out of existing investments, respond faster to the changing environment
and ultimately get ahead of the competition. It includes:

Unified Network: A simplified edge-to-cloud architecture for
wired and wireless connectivity allowing for superior network management.
Working well within multi-vendor structures, Aruba’s Unified Network helps
companies to offer smooth, integrated network experiences. 

360 Secure Fabric: Centralized role-based access controls and
dynamic policy enforcement. The 360 Secure Fabric learns about a network’s
operations and recognizes when anomalies occur, in order to adapt and define
the right policies, enforcement, and remediation. 

AI-powered Smarts: AI-powered Smarts help IT heads optimize
network performance, automate tasks, and offer valuable insights to security
operators and the line of business.

 

Aruba believes
that these innovations can simultaneously give organizations greater simplicity.
“In Hong Kong, most IT departments utilize mixed platforms and products, with
different infrastructure from multiple vendors, working against rather than
alongside each other,” said Kenneth Ma, “Aruba’s Edge helps address this
existing landscape of siloed services, fragmented networks and disconnected
providers to help customers remain competitive in today’s complex landscape. “

About Aruba, a Hewlett Packard Enterprise company

Aruba, a Hewlett Packard Enterprise
company, is a leading provider of next-generation networking solutions for
enterprises of all sizes worldwide. The company delivers IT solutions that
empower organizations to serve the latest generation of mobile-savvy users who
rely on cloud-based business apps for every aspect of their work and personal
lives.

 

To learn more, visit Aruba at http://www.arubanetworks.com. For real-time news updates follow Aruba
on Twitter and Facebook,
and for the latest technical discussions on mobility and Aruba products visit
Airheads Social at http://community.arubanetworks.com.