HONG KONG, CHINA -
Media OutReach- 28 March 2019 -
Animoca Brands Corporation Limited
(ASX: AB1, "the Company") is pleased to advise it has secured a global
licencing agreement with Formula 1� ("F1") to develop and publish F1� Delta Time, a blockchain game based on the
world-famous racing series.
Animoca Brands partners with Formula 1� to develop "F1� Delta Time" blockchain game
�
F1� is considered to be the pinnacle of
motorsport, and is the world's most popular annual sporting series. It has a
global footprint, hosting 21 races in 21 countries across five continents.
During the nine months of racing per year, F1 attracts 1.6 billion television
viewers, 506 million fans and 4.1 million race attendees. The sport boasts the
world's most valuable sporting fanbase and attracts highly prestigious
companies as sponsors, including Pirelli, DHL, Rolex, Emirates and Heineken,
among various others. Its broadcast partners include Sky, Fox Sports, and ESPN.
�
In 2016, F1 was
acquired by Liberty Media, a multinational company with operations in 30 countries.
Since the acquisition, Liberty Media is growing the sport and improving the fan
experience through partnerships with the world's most innovative companies,
significant investments in new technologies, and widening access to content and
deeper fan engagement.�
�
As part of the
licencing agreement, Animoca Brands will assist in driving fan engagement by
developing and publishing the blockchain game F1 Delta Time. The game will have a collectible component based on
non-fungible tokens (NFTs) as well as a racing component utilising those NFTs.
The first phase of the game, featuring NFTs based on Formula 1 intellectual
property, will be launched on 10 May 2019.
�
Animoca Brands
believes that the licensing agreement can considerably broaden the Company's
consumer reach, and it aims to drive growth and product uptake by leveraging
the significant brand power of Formula 1.�
�
Yat Siu,
co-founder and chairman of Animoca Brands said: "Securing a partnership to make
blockchain games with Formula 1 - one of the most recognised brands in sport -
is a notable achievement. We will leverage Formula 1's considerable global
reach to drive product uptake and revenue growth as together we seek to
increase consumer exposure to blockchain."
�
Website links
The pre-launch
web site for F1
Delta Time is
now live at www.f1deltatime.com, offering product news and updates, a
countdown to the game's launch, and free in-game gifts.
�
Official images
are available at https://www.animocabrands.com/ab1-partners-with-formula-1
�
The F1
FORMULA 1 logo, F1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP,
GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a
Formula 1 company. All rights reserved.
About Animoca Brands
Animoca Brands
(ASX: AB1) leverages gamification, blockchain, and artificial intelligence
technologies to develop and publish a broad portfolio of mobile products
including games such as The Sandbox, Crazy Kings, and Crazy Defense Heroes as well as products based on popular intellectual
properties such as Garfield, Snoopy, Thomas & Friends�, Ever After High and
Doraemon. Animoca Brands is the exclusive China distributor of CryptoKitties. The Company is based in Hong Kong,
Canada, Finland, and Argentina. For more information visit www.animocabrands.com or get updates by following Animoca
Brands on Facebook or Twitter.
