Prime
Day will feature thousands of deals in Singapore across products from top
brands including Acer, BOSE, Braun, Muji, Pampers, Philips, Skip Hop, Sonos,
and small and medium-sized businesses (SMBs) like Happyganics and Porcelain
Skin, and holiday must-haves including toys, electronics, beauty, kitchen,
home, and much more

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Amazon
is launching e-Gift Cards and 10 new categories of products on Amazon.sg,
expanding the selection available for customers to shop millions of items this
Prime Day

SINGAPORE�-�Media OutReach�-�28 September 2020�-�(NASDAQ:AMZN) - Amazon's
annual Prime Day is back in time for the holidays on October 13-14. The two-day
shopping event delivers Prime members incredible savings and deep discounts on thousands
of deals across every category and from local small and medium-sized businesses
in Singapore. Prime Day kicks off in Singapore on Tuesday, October 13 and runs through
Wednesday, October 14, offering Prime members the chance to shop deals and top
products for the holiday season including toys, electronics, beauty, kitchen,
home, baby products and more, from the comfort and safety of their homes at amazon.sg/primeday.
This will be the first installment in Singapore with Amazon.sg since its launch last year, allowing
Singaporeans more ways to shop with Amazon. Not a Prime member yet? Anyone can
join Prime or start a 30-day free trial at�amazon.sg/prime�to
participate in Prime Day.

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Amazon is
launching e-Gift Cards this Prime Day. Amazon.sg's e-Gift Cards offer an easy,
simple and convenient gifting experience, and can be redeemed on an extensive
selection of products on Amazon.sg. On October 13 and 14, Prime members who
purchase at least S$50 Amazon.sg e-Gift Card in a single transaction can receive
a bonus S$10 e-Gift Card, while stocks last. Please visit amazon.sg/egiftcardoffer
for more information, terms and conditions apply.

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Amazon is also
introducing 10 new categories of products on Amazon.sg this Prime Day, expanding
the selection available for customers to shop. Customers can shop for millions
of items in new categories such as: Musical Instruments, Gardening, Furniture, Jewelry,
Watches, Luggage, Business Industrial and Scientific Supplies, Video DVD,
Music, and Software.

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"This year's
Prime Day is an amazing opportunity for Prime members to enjoy savings with
thousands of deals, explore our new expanded selection and get their holiday shopping
done early, all from the comfort of their homes," said, Henry Low, Country Manager,
Amazon Singapore. "In the midst of an unprecedented
year, we're excited for Prime members in Singapore and worldwide to discover
new ways to support local retailers and save big on everything they need and
love."

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Support Small Businesses

2020
has been a challenging year for many SMBs and Amazon has been supporting
thousands of local retailers to build sustainable and thriving businesses by
selling on Amazon.sg. To make it easier than ever for customers to support
small businesses, Amazon has launched new curated collections to connect
customers with local small businesses through a "Shop Local" initiative. Customers
in Singapore will be able to shop curated small business collections in both
the lead-up to and on Prime Day. Visit amazon.sg/shoplocal to start shopping.

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Discover Your Shopper Persona

When it comes to
shopping, people may adopt different personas as a Lobang Hunter, Informed Buyer,
Kiasu Shopaholic or a Practical Shopper. Amazon has collaborated
with Mothership to launch a shopper personality quiz today that will help
customers discover their shopper persona and get relevant shopping tips to make
the most of Prime Day. Visit amazon.sg/shopperpersona
to learn more.

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What's New this Prime Day

• 48 hours of exclusive shopping
  for Prime members with the best deals on thousands of products on Amazon.sg and
  Prime Now.
• 10
  new categories with millions
  of products added to Amazon's ever-expanding selections, covering categories
  like Jewelry, Musical Instruments, Furniture, DVD and more.
• Curated
  selection of deals from local retailers in categories such as home and home improvement, electronics, kitchen and
  dining, health and personal care, toys and games, groceries and more, as well
  as brands like Acer, Bioderma, BOSE, Braun, Dyson, Graco, Instant Pot, Klipsch, JBL, Muji, Nikon, OnePlus, Pampers, Philips, Skip Hop, Sonos,
  and more.
• Amazon.sg
  e-Gift Cards will be available during this Prime
  Day. Amazon.sg e-Gift Cards offer an easy, simple and convenient gifting
  experience, providing an extensive selection of products on Amazon.sg. On
  October 13 and 14, Prime members who purchase at least S$50 Amazon.sg e-Gift
  Card in a single transaction can receive a bonus S$10 e-Gift Card, while stocks
  last. Please visit amazon.sg/egiftcardoffer
  for more information, terms and conditions apply.
• Finding Deals Has Never Been Easier: From spotlight deals to lightning deals, Prime
  members will enjoy thousands of great offers this Prime Day, with new deals
  launching every four to six hours.
• What is your Shopper Persona? Singaporeans can find out
  what is their shopper persona and discover better ways to enjoy shopping with
  Amazon at amazon.sg/shopperpersona.

Early Prime Day Deals Start Oct 1; Save Big this Prime Day

Starting October 1st, customers can shop early
exclusive offers and deals on Amazon.sg leading up to Prime Day on October 13
and 14. Prime
members will enjoy a series of exclusive deals on categories like Baby and
Toys, Pets and Groceries, PC and Gaming, Home and Kitchen, Consumer Electronics
and Health and Beauty. Follow @amazon.sg
on Instagram to get the latest updates on the upcoming deals and more.

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• 1 -- 2 October -- Save up to 40% on select Baby products, Toys and
  Games
• 3 -- 4 October -- Save up to 35% on select Pet supplies, Groceries,
  Beers, Wines and Spirits
• 5 -- 6 October -- Save up to 40% on select PC and Gaming devices
• 7 -- 8 October -- Save up to 30% on select Home and Kitchen products
• 9 -- 10 October -- Save up to 35% on select Consumer Electronics
• 11 -- 12 October -- Save up to 40% on select Beauty, Health, Household
  and Personal Care appliances
• From now until 12 October --

- Save up to
44% across headphones, speakers and wearable technology

- Save up to
30% on Home and Kitchen

- Save up to 30%
on for two or more on selected video game titles

- Save 20% on
Bestsellers in Books

- Spend S$80
and get S$20 off on selected baby, beauty and personal care essentials

Every Day Made Better with Amazon Prime

Amazon Prime was designed to make your life better every single day.
Over 150 million paid members around the world enjoy the many benefits of
Prime, including the best of shopping and entertainment. In Singapore, Prime
membership includes unlimited access to award-winning movies and TV episodes
with Prime Video, unlimited access video game benefits with Prime Gaming, Prime
Day, and more. Prime was built on the foundation of unlimited fast, free
shipping. Prime members enjoy access to tens of thousands of items available on
Prime Now with free two-hour delivery on orders over S$60, as well as free
one-day delivery on domestic Prime eligible items on Amazon.sg. Members also
enjoy access to millions of products on Amazon International Store on Amazon.sg
with free international delivery on eligible orders over S$60. Prime is S$2.99
per month. Start a 30-day free trial of Prime at�amazon.sg/prime.

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About Amazon

Amazon is guided
by four principles: customer obsession rather than competitor focus, passion
for invention, commitment to operational excellence, and long-term thinking.
Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon,
AWS, and Kindle are some of the products and services pioneered by Amazon. For
more information, visit Amazon.sg.

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SOCIAL HANDLES:

Instagram: @Amazon.SG

Facebook:
@Amazon.sg

Twitter:
@AmazonSG