• Enjoy discounts on parenting essentials, baby products, toys and
  more on Amazon.sg
• Join #TheAmazingBabies Contest and stand a chance to win S$600 worth
  of baby related products

SINGAPORE - Media
OutReach - 21 May 2020
- (NASDAQ:AMZN) - Amazon Singapore launches
today the first online baby fair on Amazon.sg, and the #TheAmazingBabies contest. Covering every stage of a parenting journey,
Amazon's Baby Fair offers a wide variety of parenting and baby care products, children and maternity apparels,
baby food, toys, books and more, at great
prices and convenience. In addition, Amazon is introducing #TheAmazingBabies
monthly contest from May -- July 2020 where
five lucky winners each month stand to walk away with S$600 worth of baby
related products from Amazon.sg. More information on the Baby Fair can be found
here: https://www.amazon.sg/baby-fair. Details of #TheAmazingBabies
contest, including how to enter, can be found here: http://amazon.sg/amazing-babies-contest.

"We are delighted to announce the launch of our first Baby Fair on
Amazon.sg in Singapore. As a parent myself, I know raising a child can be
immensely rewarding and also challenging at the same time. We hope that this
Baby Fair will help all parents discover new baby products, reap savings with
these great deals and enjoy fast, convenient and fuss-free shopping so they can
focus on spending quality time with their little ones," said Henry Low, Country
Manager,

Amazon Singapore.

Baby Fair Deals

Amazon is making thousands of products available on
Amazon.sg with its first Baby Fair, including items from
brands like Skip Hop, Dr Brown's, Ergo Baby,
and more. The curated selection and deals
for Amazon's Baby Fair can be found on https://www.amazon.sg/baby-fair  and the
Amazon Shopping App. The deals included below -- and more -- will be available on
various dates and times between now until 3 June, 2020, while supplies last.

Deals specific to Amazon.sg include:

• Save up
  to 30% off car seats and strollers such as Sparco, Graco, Britax
• Save min
  20% off baby apparel such as The Gro Company, Skip Hop, Ergo Baby with min $200
  spend
• Save min 20%
  off baby food such as Hipp, Gerber, Wakodo with min $50 spend
• Save min
  20% off baby consumables such as Cetaphil, Johnson's Baby, Mamy Poko with min
  $200 spend
• Save up
  to 20% off other baby brands such as Burt's Bees, Carter with min 2 units
  purchased

#TheAmazingBabies Contest

These
are extraordinary times and Amazon is celebrating the amazing babies born this
year in Singapore with the launch of #TheAmazingBabies contest. The contest
will start on 21^st May 2020, and take place on a monthly basis from
May -- July 2020. Five lucky winners will be chosen each month to walk away with
an Amazon Mystery Box comprising S$600
worth of baby items from Amazon.sg.

To
participate in the contest, parents simply need to make a wish list of baby
items they want from a shortlist
here and submit their wish list link as a comment on the contest
post on Instagram by
the closing date. The top five entries with the most likes by 15:00, 3 June
2020, will win one mystery box each. The first monthly contest will begin on 21^st
May 2020, and entry submissions will close on 28^th May 2020. For
more information on the contest guidelines, please visit: http://amazon.sg/amazing-babies-contest. Follow @amazon.sg on
Instagram to get the latest updates on #TheAmazingBabies contest.

For
more information on the Baby Fair, please visit: https://www.amazon.sg/baby-fair 

For
more information on #TheAmazingBabies contest, please visit: http://amazon.sg/amazing-babies-contest

About Amazon

Amazon is guided by four principles: customer obsession
rather than competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon,
AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo,
and Alexa are some of the products and services pioneered by Amazon. For
more information, visit Amazon.sg.

SOCIAL HANDLES:
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