Shoppers can kickstart their holiday shopping with an eight-day Black Friday event featuring deep discounts on local and international brands. Members of the public can celebrate Black Friday at Amazon.sg Holiday Market from November 20 to 24.

SINGAPORE - Media OutReach - 16 November 2023 - (NASDAQ: AMZN) – Get ready for a week of festive shopping from November 20, as Amazon Singapore unveiled today some of the most epic discounts that will be available during the eight-day Black Friday sale. This year, customers will have an extended window to grab amazing deals with some of the lowest prices of the year so far on select products from local and international brands like Nintendo, PRISM+, Google and FOREO. With a wide selection of authentic brands and products, shoppers can make the most of incredible discounts while enjoying convenient and free delivery options on eligible selections ahead of the holiday season at amazon.sg/blackfriday.

Adding to the festive cheer, Amazon Singapore will be spreading the joy of the season through a special Amazon.sg Holiday Market event taking place from November 20 to 24 at Suntec City Level 1, outside H&M. At the event, visitors can discover incredible deals and products on Amazon.sg during Black Friday, while enjoying holiday-themed activities, including skating.

From November 20 to 27, visitors are invited to take a peek inside a 4m x 4m Amazon Box to check out epic Black Friday deals. Happening at One Raffles Place, visitors can also look forward to shopping vouchers that will be distributed during lunch hours on weekdays.

That's not all as a transparent roving box will be showcased along Orchard Road on November 20 and November 23 to 27. This interactive installation allows passersby to count the number of Amazon boxes inside and redeem Amazon gift cards and shopping vouchers, to get even more discounts during the Amazon Black Friday sale.

While shopping on Amazon.sg for holiday gifts for family and friends, or everyday essentials, customers can also directly champion causes they care about by browsing wishlists curated with essential needs from 16 NPOs in Singapore through the Amazon x Shop for Good wishlist initiative.

Celebrate the holiday season with epic deals this Black Friday on Amazon.sg

From gift inspirations for loved ones and family, self-care or essential items and more, here's a sneak peek into the top deals and discounts from trusted brands to celebrate the season of joy:

• Toys & Books
• Save up to 70% on selected items for book lovers of all ages
• Save up to 70% on on Games & Puzzles - Extra 35% when you buy 3 or more
• Save up to 70% on on STEM & Educational Toys - Extra 35% when you buy 3 or more
• Save up to 70% on on Dolls - Extra 35% when you buy 3 or more
• Save up to 40% on best books of 2023
• Save up to 20% on on Takara Tomy and an extra 35% when you buy 3 or more

• Kitchen, PC & Electronics
• Save up to 50% on headphones
• Save up to 50% on on Speakers & Soundbars
• Save up to 50% on Tefal and WMF
• Save up to 30% on Nespresso coffee machines
• Save up to 20% on Google Products
• Save up to 24% on Nintendo and 32% on Playstation
• Save up to 18% on Samsung TV and 6% on Sony

• Beauty, Health & Personal Care
• Save up to 30% on La Roche-Posay and Vichy products with an additional S$10 off S$80 spent
• Save up to 30% on selected Cetaphil products, buy 3 and get an additional 30% off
• Save up to 25% Storewide from Paula’s Choice and additionally receive best selling 2% BHA Liquid Exfoliant (30ml) with S$100 min. spend
• Save up to 15% on Neutrogena, Aveeno and more. Buy 4 and get an additional 20% off

• Amazon Fresh
• Up to 20% off, buy 4 get extra 20% off on Remedy Organic, Kinds Bar, Little Pasta and more
• Up to 15% off, buy 4 get additional 20% off on Kettle Chips, Tyrrell's, Australia's Own, Lavazza, and more
• Up to 15% off, buy 4 get extra 20% off on Cadbury, Ritz, Oreo, Philadelphia cheeses and more
• Buy 4 get 20% off Groceries, Beer Wine Spirits and more
• Up to 20% off Tiger, Heineken, Guinness & more beers. Buy any 4 get extra 20% off
• Up to 20% off Penfolds, Wynns, 19 Crimes & more wines. Buy any 4 get extra 20% off
• Up to 15% off, buy 3 get extra 10% off on Carlsberg, Asahi, Kronenbourg 1664 & more

• International Store
• Save up to 40% on selected backpacks from MAMMUT on Amazon JP
• Save up to 35% on selected shoes from ASICS on Amazon US
• Save up to 35% on selected Cevapro winter gloves on Amazon US
• Save up to 35% on selected items from JBL on Amazon US
• Save up to 30% on selected items from GAP on Amazon US

More Ways to Shop and Save this Holiday Season

• Sitewide Promo code: S$5 off minimum spend S$100 with code BFSALE5, valid from November 20 till November 27.
• Amazon Vouchers: Discover more ways to save with Amazon Vouchers. Find discounts on everyday essentials, as well as gifts, electronics, beauty, toys, and more. Simply click the voucher and the discount will be applied at checkout. Visit Amazon.sg/vouchers for information.
• Amazon.sg Gift Cards: Get S$10 promo credit when you buy S$120 worth of Amazon.sg eGiftCards. Amazon.sg Gift Cards offer an easy, simple, and convenient gifting experience, providing access to an extensive selection of products on Amazon.sg. Visit Amazon.sg/giftcard for more information.
• Promotions: Enjoy greater savings on Amazon.sg with payment promotions when shopping. Visit amazon.sg/bankpromotions for more information. From November 20 till November 27, promotions include:
• Bank Promotions
• Spend on Amazon.sg with your DBS or Citi Mastercard card to get S$15 off with minimum spend S$150 from November 20 till November 27.
• Spend on Amazon.sg with your OCBC or UOB card to get S$12 off with minimum spend S$120 from November 20 till November 27.
• Spend on Amazon Fresh with your Citi Mastercard card to get S$12 off with minimum spend S$120 from November 20 till November 27.
• Want more? Shop now on Amazon.sg or Amazon Fresh with your Mastercard World, World Rewards and World Elite (Credit and Debit) card to get S$5 off minimum spend S$100 with code “MCAMZ5” or use the above bank promotions with your Mastercard World, World Rewards and World Elite (Credit and Debit) card from November 20 to November 27 to receive a S$5 Amazon Gift Card.
• Buy Now, Pay Later with Grab and Atome
• Spend on Amazon.sg with PayLater by Grab to get S$15 off with minimum spend S$150 from November 20 to November 27
• Spend on Amazon.sg with Atome to get S$12 off with minimum spend S$120 from November 20 to November 27
• Looking for more payment promotions? Get 2% off your purchase when you use PayNow, with no minimum spend from 20 November.

*Terms and Conditions apply to all promotions listed above in this article.

Fast, Free & Convenient Delivery Options

• Unlimited Free Local and International Delivery: This holiday season, non-Prime customers can enjoy free local delivery and international delivery with S$40 minimum spend on eligible orders shipped by Amazon SG. Prime members can enjoy unlimited free local and international delivery on eligible orders with no minimum spend. Terms and conditions apply.
• Fast & Convenient Grocery Delivery: All customers can enjoy fast and convenient delivery on groceries and household essentials on Amazon Fresh & Fast. For a limited time from 20 November to 31 December only on Amazon Fresh, all customers can enjoy a lower delivery fee for 2-hour scheduled delivery. Please refer to the updated FAQs on 20 Nov.

Prime members can continue to enjoy free delivery on selected delivery windows for orders of S$150 and above on Amazon Fresh, free 2-hour scheduled delivery for orders of S$60 and above on Watsons and Little Farms on Amazon.sg.

Get Ready for the Holiday
Learn how to best prepare for Black Friday to maximise your savings.

• Join Prime: New customers can enjoy a 30-day free trial when they register for Prime membership. For S$2.99 a month, Prime membership includes free one-day delivery on domestic Prime eligible items fulfilled by Amazon SG on Amazon.sg and access to millions of products on Amazon International Store on Amazon.sg with free international delivery with no minimum spending. Prime members can also enjoy unlimited access to award-winning movies and TV episodes with Prime Video, unlimited access to video game benefits with Prime Gaming, access to epic deals on Prime Day, free delivery on selected delivery windows for orders of S$150 and above on Amazon Fresh, free 2-hour scheduled delivery for orders of S$60 and above on Watsons and Little Farms on Amazon.sg, and more.
• Set up personalized deal alerts: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. All they have to do is visit the Black Friday event page on the Amazon app between now and Black Friday to create deal alerts. Once Black Friday arrives, members will receive push notifications on any available deals.

Shop with Confidence
Amazon works hard to provide customers with a great and safe shopping experience. Amazon has zero tolerance for fraud of any kind and invests significant resources to protect its store and customers from bad actors, such as scammers who pretend to be a company like Amazon and reach out to try to get access to sensitive information. Customers can shop with peace of mind knowing Amazon stands behind the products sold in our stores, whether it is sold by Amazon or an independent small business, where we ensure that customers are covered with the A-to-Z Guarantee. This protection applies to products purchased in our stores worldwide. In the unlikely event that customers experience issues with timely delivery or condition of their purchase, we will, where the customer is eligible, make it right by refunding or replacing it. Learn more at amazon.sg/help and our A-to-Z Guarantee help page.

Every Day Made Better with Amazon Prime
Amazon Prime was designed to make your life better every single day. Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Singapore, Prime 5 membership includes unlimited access to award-winning movies and TV episodes with Prime Video, unlimited access to video game benefits with Prime Gaming, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping. Prime members enjoy access to free one-day delivery on domestic Prime eligible selection on Amazon.sg, free delivery on selected delivery windows for orders of S$150 and above on Amazon Fresh, free 2-hour scheduled delivery for orders of S$60 and above on Watsons and Little Farms on Amazon.sg, as well as early access to deals and exclusive deals. Prime is S$2.99 per month. Start a 30-day free trial of Prime at Amazon.sg/prime.
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Amazon Singapore

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon, AWS, and Kindle are some of the products and services pioneered by Amazon. For more information, visit Amazon.sg