Amazon Prime Day 2020 Marked the Two Biggest Days Ever for Small & Medium Businesses Selling on Amazon.sg

• Amazon.sg welcomed more than 12,000 small and medium-sized
  businesses, all of whom participated in Prime Day in Singapore for the first
  time ever
• Top categories that members shopped and saved on Prime
  Day included PC, Electronics, Toys, with best-selling products including Google Pixel, Kindle
  Paperwhite, Sonos Beam Sound Bar, Dyson Hairdryer and Instant Pot�

SINGAPORE - Media OutReach - 15 October
2020 -  (NASDAQ:AMZN) – Amazon just wrapped the two-day Prime Day event
in Singapore which delivered big sales for small businesses and big savings for
Prime members. Amazon designed this year’s Prime Day to support small
businesses in Singapore to help small businesses achieve growth over the
shopping event and upcoming holiday season. This Prime Day
marked the two biggest days ever for small and medium businesses selling on Amazon.sg
in Singapore. Amazon welcomed more than 12,000 small and medium-sized
businesses who participated in Prime Day in Singapore for the first time ever.

“We’re
thrilled that Prime Day was a record-breaking event that has helped small and medium businesses grow
their sales,” said Henry Low, Country Manager, Amazon Singapore. “We’re also
heartened to see more new Prime members joining us over these 48 hours than
ever before, since Prime launched in Singapore. I’m incredibly thankful to our
employees and partners in Singapore who helped make Prime Day possible,
especially the dedicated front-line teams in our fulfillment centers and
delivery operations, and together, we look forward to nurturing our local
businesses, and bringing greater shopping convenience and entertainment to our
customers.”

Members
shopped and found great deals across nearly the entire catalog of products
across small businesses and top brands, with PC, Electronics, and Toys, as the best-selling
categories–in addition to items like Google
Pixel, Kindle Paperwhite, Sonos Beam Sound Bar, Dyson Hairdryer and Instant Pot.
Other popular items observed during Prime Day included Songhe Thai Fragrant Rice, Cocolife Coconut Water, Wolf Blass Cabernet
Merlot Red Wine and CeraVe
Anti Aging Retinol Serum. e-Gift Cards, which were newly launched in
Singapore this October as an easy, simple, and convenient gifting option, was also
among the top selling products this Prime Day.

Highlights
from Amazon’s Prime Day 2020 in Singapore

Supporting Small Businesses

Amazon had thousands of deals from
over 12,000 small and medium-sized businesses in Singapore over the two-day
event. Highlights include:

• Top selling categories for small and medium businesses include:

1. Electronics
2. PC
3. Home
4. Toys
5. Health and Personal Care 

• Top selling products from local small and medium businesses include:

1. Star Wars Droid Inventor Kit (Tinkertanker)
2. Snailax Massage Mat (COMFIER)
3. 5″ HD Display Baby Monitor with Camera and Audio (Trekvue)
4. Mountain Stand Laptop Stand (O2
   Innovations)  
5. Nature’s Superfoods Organic Red
   Quinoa Seeds (Nature’s Superfoods)

 

“We signed up for Amazon.sg earlier this year to introduce our
educational technology toys and tools to a broader base of discerning
customers. As a new seller, we were floored by the amazing response on our
first Prime Day — we sold more units in two days than we normally would in two
months. With the Fulfilment By Amazon service, we were able to focus our
attention on our tech education business and leave the sale day matters such as
deal pricing, timings, and packing and sending things on time to Amazon’s
friendly, efficient, and responsive team,” Yinjie, Co-founder, Tinkertanker Pte
Ltd

“Prime
Day is not your typical online sale. Our sales skyrocketed on those two days
and exceeded our expectations. We are extremely happy to have partnered with
Amazon SG,” Philip Cheong Hin, Founder, O2 Innovations Pte Ltd

Prime Day Savings and Best Sellers in Singapore

With early promotions and ways to
save as well as thousands of deals, Prime members had an opportunity save big in
the lead up to Prime Day and during Prime Day. Members shopped across the
catalog of products including toys, electronics, beauty, kitchen, home, baby
products and more. They also got to enjoy an expanded selection this Prime Day
with the addition of 10 new categories spanning jewelry, musical instruments,
furniture, DVD and more. Some of the top trending products and best-selling
deals picked up on Prime Day include:

 

• Top 5 categories that Prime members shopped and saved on:

1. PC
2. Electronics
3. Toys
4. Health and Personal Care
5. Home and Kitchen

• Top selling products on Prime Day include:

1. Google Pixel
2. Kindle Paperwhite
3. Sonos Soundbar
4. Dyson Hairdryer
5. Instant Pot

Other popular items observed
during Prime Day included Songhe Thai Fragrant Rice,
Cocolife Coconut Water, Wolf Blass Cabernet Merlot Red Wine and CeraVe Anti Aging Retinol Serum.

Every Day
Made Better with Amazon Prime

Amazon
Prime was designed to make your life better every single day. Over 150 million
paid members around the world enjoy the many benefits of Prime, including the
best of shopping and entertainment. In Singapore, Prime membership includes
unlimited access to award-winning movies and TV episodes with Prime Video,
unlimited access to video game benefits with Prime Gaming, Prime Day, and more.
Prime was built on the foundation of unlimited fast, free shipping. Prime
members enjoy access to tens of thousands of items available for free two-hour
delivery on Prime Now on orders over S$60, as well as free one-day delivery on
domestic Prime eligible selection on Amazon.sg. Members also enjoy access to millions of
products on Amazon International Store with free international delivery on
eligible orders over S$60. Prime is S$2.99 per month. Start a 30-day free trial
of Prime at amazon.sg/prime.

About Amazon

Amazon is guided by four
principles: customer obsession rather than competitor focus, passion for
invention, commitment to operational excellence, and long-term thinking.
Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon,
AWS, and Kindle are some of the products and services pioneered by Amazon. For
more information, visit Amazon.sg.