New expanded local selection
and must-have Chinese New Year goodies
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Prepare to usher in the Year
of the Pig with deals aplenty and Prime Now's curated selection -- including 'Spring
Cleaning and Organisation,' 'Stocking up on Groceries' and 'Last-Minute
Shopping'

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SINGAPORE -�Media OutReach�-�7 January 2019 -
Amazon today announced the kick-off of the Chinese New Year season for Amazon
Prime members in Singapore, offering new expanded local selection and great deals
and free samplings to help usher in the Year of the Pig with ease. Amazon Prime
Now will offer customers a one-stop shop for everything Chinese New Year
related -- from eight-pack red packets to traditional pineapple tarts and
barbequed pork slices (bak kwa). �Anyone in
Singapore can join Amazon Prime for S$2.99 a month or start a 30-day free trial
at www.amazon.com.sg
and download the Prime Now App.

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"We're excited to jump into the Chinese New Year season, helping Prime
members in Singapore get ready for the Year of the Pig with our expanded
selection of popular holiday goodies--abalone, traditional pineapple tarts and
handmade BBQ pork slice," said Kourosh Kaghazian, Country Manager, Amazon
Singapore. "From cleaning supplies to groceries, we've got Prime members
covered this new year with the convenience of tens of thousands of items,
including a variety of local favorites, and ultra-fast two-hour delivery right
to their door."

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New this season, Amazon is offering some must-have Chinese New Year
goodies, including:

• Kele: Traditional Pineapple Tarts and other
  festive cookies
• Kim Joo Guan: Traditional Handmade BBQ Pork Slice
• Crystal
  Jade: Almond Puff Cookies
  and Bo Lo Pineapple Tarts
• New Moon: Abalone

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Amazon has also expanded its Reunion and steamboat selection for
customers in time for their holiday dinner preparations with frozen and fresh sliced meats, noodles and tofu
and a wide variety of fresh and frozen seafood, including pomfret, grouper,
threadfin, scallops, crabmeat, mussels, squid as well as seasonal fresh
vegetables and fruits.

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Amazon has also created specially curated selections according to
Chinese New Year themes, such as Readying the House, Spring Cleaning and
Organization, Stocking Up on Groceries, Shop Fresh Food/Reunion and Last-Minute
Shopping. Prime members will be able to take advantage of the free two-hour delivery
on orders of S$40 or more, especially helpful for heavy and bulky items like
soft drinks. In addition, Prime members will also be able to shop millions of
items on the international selection via the Prime Now App with free delivery
in 7-9 business days on orders of S$60 or more.

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Some of the
gift with purchase and sampling deals include (while supplies last):

• Customers are able to add a FREE
  pack of 8 Prime Now Ang Pow packets with every order beginning today;
• Customers are able to add a FREE
  1X Strongbow Apple Cider Medium Dry, 320ml
  with min. S$60 spend storewide from 10 January through 16January
• Customers
  are able to add a FREE 1X Blue Moon Belgian Style White Ale, 355ml with min.
  S$60 spend storewide from 10January through 23 January
• FREE
  Cornell Oven with minimum S$59 spend on Nestle participating products beginning
  17 January through 30 January
• FREE
  Heineken cooler box with purchase of 2 cases of Heineken cans 24 January
  through 6 February

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Prime Now will offer delivery from 10:00
a.m. to 6:00 p.m. on 4 February, Chinese New Year Eve as well as both public
holidays 5 February and 6 February. Leading up to Chinese New Year, Amazon
Prime Now will offer regular delivery from 10:00 a.m. to 10:00 p.m.

Prime members in Singapore have access to millions of items via the
Prime Now App. Amazon Prime in
Singapore is currently available for S$2.99 per month. Prime membership
benefits in Singapore include:

• Free
  Two-Hour Delivery on Tens of Thousands of Items: Ultra-fast delivery on tens of thousands of items with free two-hour
  delivery on orders over S$40, between 10am and 10pm daily. �Items
  range from groceries to electronics, including a variety of new brands added to
  Prime Now since the launch such as Yakult, Dell, Tefal, Sambucol, Bausch &
  Lomb and Pinkfong, as well as new categories including fresh flowers, organic
  fruits and international foods.
• Free
  International Shipping on more than 7 Million of Items: Unlimited free shipping in 7 to 9 business days on
  orders over S$60 from International Selection via the Prime Now App on more
  than 7 million international products shipped directly to you from Amazon US.
  Products include a wide selection of top brands such as Leap Frog, Calvin
  Klein, Rubbermaid, Zojirushi, BCB Generation, The Children's Space, Pet Safe,
  Rebecca Minkoff, and Melissa and Doug.
• Amazon Prime Video: Prime members can stream or download popular and award-winning
  Prime Original series like The Grand Tour, Golden Globe and Emmy award
  winner The Marvelous Mrs. Maisel, Tom Clancy's Jack Ryan starring John
  Krasinski, Homecoming starring Julia Roberts, and many more. Prime
  members can watch anytime, anywhere via the Prime Video App on Android and iOS
  phones and tablets, smart TVs, game consoles or online at www.primevideo.com.
• Twitch Prime: Prime members enjoy a selection of free games every month, free
  in-game loot for the world's most popular games, a free broadcaster
  subscription every 30 days, exclusive chat emotes, and more at http://www.twitch.tv.

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Make
Every Day Better with Amazon Prime

Amazon Prime is now
available in 17 countries, including Singapore. Over 100 million paid members
around the world enjoy the many benefits of Prime, including shopping and
entertainment. Since 2005, Prime has been focused on
making customers' lives better every day. Start a free trial of Amazon
Prime at www.amazon.com.sg.

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About Amazon

Amazon is guided by four principles: customer obsession rather than
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and long-term thinking. Customer reviews, 1-Click shopping, personalized
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