8×8 Connect Automation Builder�s Intuitive, Visual Interface Improves Organization-wide Campaigns with Pre-built and Customizable Communication Workflows
CAMPBELL, Calif.–(BUSINESS WIRE)–8×8, Inc. (NYSE: EGHT), a leading integrated cloud communications platform provider, today announced the availability of 8×8 Connect Automation Builder, a no-code multiple-channel communications management solution allowing a wide array of user roles in organizations, from marketing operations to customer support, to easily build engaging customer experiences. The new 8×8 CPaaS solution offers a visual, effortless way to build communication workflows that enhance productivity, flexibility, and efficiency, regardless of coding expertise.
�Organizations looking to incorporate programmable communications and CPaaS capabilities into applications and workflows require solutions that go beyond APIs that cater to developers,� said Michael Brandenburg, Senior Industry Analyst at Frost & Sullivan. �Line-of-business leaders are often in the best position to enhance workflows and processes, but only if they are given the right tools and technology. 8×8 with Automation Builder is lowering the barrier to entry for enterprises to unlock the power of programmable communications with its suite of low-code/no-code solutions.�
The Automation Builder is delivered via the 8×8 Connect multi-channel communications management platform that allows organizations to manage text and voice messaging campaigns across multiple channels with access to real-time analytics and reporting. The introduction of 8×8 Connect Automation Builder provides cross-channel orchestration within a consolidated interface, giving users full context of every communication channel and creating referenceable data streams across various sales and marketing tools.
The 8×8 Connect Automation Builder empowers organizations with any level of technical capability to leverage digital channels to deliver enhanced customer experiences. Features include:
- Automated workflows with just a few clicks, eliminating the need for engineering or developer resources.
- Customized iterations for users to tweak and implement.
- Drag and drop modules to create complex workflows, or choose from pre-built templates.
- Build communication workflows across channels including SMS, chat apps, and voice.
- Optimized processes for leads and managers within marketing operations, customer support, and operations.
�The point of automated functionality is to eliminate manual work and repetition while enabling processes to scale, and that�s exactly what we�ve done with 8×8 Connect Automation Builder,� said Marc Magnin, Head of Product, CPaaS at 8×8, Inc. �Automation Builder allows users to now leverage a convenient no-code, visual interface to design communication workflows and deploy them on 8×8 Connect. Further, it allows companies to automate their customer engagement at scale without putting strain on development teams or running developer infrastructure.�
8×8 Connect is a core component of the 8×8 CPaaS portfolio of communication APIs, including SMS, voice, chat apps, video, and performance monitoring. 8×8�s portfolio of communication APIs are part of the 8×8 XCaaS� (eXperience Communications as a Service�) an integrated cloud contact center, voice, team chat, and video meetings single-vendor solution.
Visit 8×8.com to learn more about the 8×8 Connect Automation Builder or contact 8×8 at hello-cpaas@8×8.com.
About 8×8 Inc.
8×8, Inc. (NYSE: EGHT) is transforming the future of business communications as a leading Software as a Service provider of 8×8 XCaaS� (eXperience Communications as a Service�), an integrated contact center, voice communications, video, chat, and API built on one global cloud communications platform. 8×8 uniquely eliminates the silos between Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) to power the communications requirements of all employees globally as they work together to deliver differentiated customer experiences. For additional information, visit www.8×8.com, or follow 8×8 on LinkedIn, Twitter and Facebook.
8×8�, 8×8 XCaaS�, eXperience Communications as a Service�, eXperience Communications Platform� are trademarks of 8×8, Inc.
Contacts
8×8, Inc.
Media:
John Sun, 1-408-692-7054
john.sun@8×8.com
Investor Relations:
Kate Patterson, 1-408-763-8175
katherine.patterson@8×8.com
