� Amazing lineup of artists such as American singer Kehlani as well as many other exciting things to see and enjoy, including fan meetings, Korean cultural experiences, etc.

SEOUL, South Korea--(BUSINESS WIRE)--#2021GlobalEntertainmentExpo--There are only five days left until the �2021 World K-POP Concert (K-Culture Festival)� hosted by the Ministry of Culture, Sports and Tourism of the Republic of Korea (MCST, Minister Hwang Hee) and the Korean Foundation for International Cultural Exchange (KOFICE, President Jung Kil-hwa) kicks off.

Held offline at the Korea International Exhibition Center (KINTEX) in Goyang-si, Korea, this coming Saturday, November 13 and Sunday, November 14, the concert will be livestreamed in real time via the K-Culture Festival�s official YouTube channel.

With heightened anticipation from global K-culture fans as many countries around the world have entered into �Living with COVID-19 Era,� the below is an introduction of the main programs at the �2021 World K-POP Concert (K-Culture Festival)� and key things to watch for at the concert.

Spectacular performances organized with local and international pop & hip-hop artists

First, guests can meet with world-class local and international artists at the �2021 World K-Pop Concert (B.I.T 4 U Concert)� held at 7 pm on November 14. The amazing lineup of local artists includes �NCT DREAM�, �SHINee KEY�, �aespa�, �ITZY�, �PENTAGON�, �Simon Dominic�, �Loco�, and �BraveGirls�. With Lia from ITZY and Jeno from NCT DREAM hosting the event, the concert is making headlines. In particular, American pop star Kehlani, who is regularly mentioned among many K-pop stars as an artist they want to collaborate with, will be delivering a virtual performance.

On top of this, various digital technologies such as 360-degree VR shooting, AR video technology, and 3D stereoscopic sound will be integrated to convey the concert�s atmosphere more vividly for online viewers.

Experiential programs with emerging K-pop artists and popular influencers

In addition, a K-Culture Fan Fair (sub theme: B.I.T for ALL) will be hosted at the concert as a concurrent experiential program for fans. Under the slogan of �BIT: Bright / Together,� the Fan Fair will have an array of experiential events, in which fans can participate firsthand at KINTEX 2 Exhibition Hall 7 for two days on November 13 and 14.

Other programs at the scene include �K-POP Star Talk & Stage� with emerging K-pop artists (BAE173, Ciipher, PURPLE KISS, woo!ah!), �K-POP Random Play Dance� with �GoToe RPD,� an influencer who has 1.6 million subscribers around the world with his K-pop random play dance content, �K-Beauty Show� with Ham Kyung Sik, a top makeup artist in Korea, etc. Furthermore, there will be exhibition booths showcasing various cultural content, including Hansik (Korean food), Hangeul (Korean alphabet), Hanbok (traditional Korean clothes), etc., creating a stage for Hallyu fans to participate and engage in Korean culture firsthand.

Meanwhile, the �2021 Global Entertainment Expo (Hosted by MCST and the Korea Entertainment Producer's Association)� will also be held at Exhibition Hall 8 during the same period, and this event will serve as an opportunity to provide a glimpse of the present and the future of relevant industries.

For more details about the �2021 World K-POP Concert,� visit the official website at kculturefestival.kr. Information on ticket reservations will be announced through the K-Culture Festival official website and social media channels.

Contacts

For Korean Foundation for International Cultural Exchange (KOFICE)

Edelman Korea

Olivia Joh

+82-2-2022-8260

[email protected]

Youngwoo Kim

+82-2-2022-8237

[email protected]