DUSSELDORF, GERMANY - Newsaktuell�- 24 November 2020 -�The wholesaler METRO/MAKRO has launched an
extensive campaign on TV and online, which will be shown across the globe. METRO/MAKRO
wants to support the gastronomy sector, while at the same time showing everyone
an opportunity for a pleasant respite from the challenges of their everyday lives
during lockdown.
The wholesaler METRO/MAKRO has launched an extensive campaign on TV and online, which will be shown across the globe. METRO/MAKRO wants to support the gastronomy sector, while at the same time showing everyone an opportunity for a pleasant respite from the challenges of their everyday lives during lockdown.
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The objective of the
global campaign "Give your kitchen a break" is to encourage as many people as
possible to order their menu for this year's festive season at a restaurant
near them. Following recent months, during which daily life - including all its
new and old challenges -- has taken place in people's homes for most of the
time, now at least the kitchen at home gets a break. On the other hand, the
global COVID-19 pandemic has already led to high revenue losses in the hospitality
industry this year. That's why, by launching this campaign, METRO aims to further
support the food service industry.
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Gisele Musa, VP/Global Director Branding METRO AG,: "Usually our communication is targeting our
professional customers, but with #GiveYourKitchenABreak we stretched our
audience, also in terms of media spent, to connect with the general public. Because
of the pandemic, the gastronomy business is having the hardest time ever; but also,
people are fed up with their lockdown home situation. That's why we send out an
invitation to the whole society to play a role, take a break and show their
support while enjoying their Christmas menu from independent restaurants. It
allows gastronomy to stay in business and people can still enjoy all the
choices around them. A perfect combination for a special Christmas in this
special year."
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The campaign film 
is available here.
https://www.youtube.com/watch?v=0fyhSM4S7T4&feature=youtu.be
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Picture is available
at AP Images (http://www.apimages.com)
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About METRO
METRO is a leading international wholesale company
with food and non-food assortments that specialises on serving the needs of
hotels, restaurants and caterers (HoReCa) as well as independent traders.
Around the world, METRO has some 16 million customers who can choose whether to
shop in one of the large-format stores, order online and collect their
purchases at the store or have them delivered. The company operates in 34
countries and employs more than 100,000 people worldwide. In financial year
2018/19, METRO generated sales of �27.1 billion.
