DUBLIN--(BUSINESS WIRE)--The "India Outdoor Advertising Market By Service Type (Billboard Advertising, Static, Mobile, Digital, Lamp Post, Bridge, Guerilla Advertising, Point of Sale Displays, Transit Advertising), By End User, By Region, Forecast & Opportunities, 2025" report has been added to ResearchAndMarkets.com's offering.

The Indian Outdoor Advertising Market is anticipated to grow at an impressive rate during the forecast period on account of growing spending on display advertisements and growing utilization of indoor advertising for publicity in the end-use industries.

The advertising industry is one of the most important segments of the media and entertainment industry. Among its types, outdoor advertising has been one of the fastest-growing segments in the advertising space of India. It represents a high potential opportunity for outdoor media advertisers as brand owners tend to spend a great fortune over advertising and brand promotion as this method ensures a far greater consumer reach. Also, the Indian government provides remarkable support to the advertising industry. The improving market sentiments, supportive policies by Reserve Bank of India and the opening of newly licensed banks in India is opening doors to various opportunities for advertising expenditure companies in the financial sector.

Rapid development of infrastructure, including upcoming airports, smart city projects, malls, metros, bus shelters, public conveniences, coffee shops, along with increased advertising opportunities in tier-II and tier-III cities are major factors boosting the outdoor advertising market in India. During events like Kumbh, IPL & elections, the demand for outdoor media advertising increases as the organisers seek to draw attention of people towards the event. Additionally, any event, which is not a part of a yearly predictability and plan, is more benefiting. One such example are general elections which come once in five years.

Along with growth factors, the outdoor advertising market also faces challenges such as lack of strong monitoring systems, the unorganized nature of the media, a lack of strong research to prove the efficacy of outdoor advertising, a lack of transparency and a huge fragmentation in the market.

Objective of the Study:

• To analyze and forecast the market size of the Indian Outdoor Advertising Market.
• To classify and forecast the Indian Outdoor Advertising Market based on type, end-user, and regional distribution.
• To identify drivers and challenges for the Indian Outdoor Advertising Market.
• To examine competitive developments such as expansions, new method launches in the Indian Outdoor Advertising Market.
• To conduct pricing analysis for the Indian Outdoor Advertising Market.
• To identify and analyze the profile of leading players operating in the Indian Outdoor Advertising Market.

Key Topics Covered:

1. Introduction

2. Research Methodology

3. Executive Summary

4. Voice of Customer

5. India Outdoor Advertising Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value

5.2. Market Share & Forecast

5.2.1. By Type (Billboard Advertising, Static, Mobile, Digital, Lamp Post, Bridge, Guerilla Advertising, Point of Sale Displays, Transit Advertising)

5.2.2. By End User (Government & Transportation, Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Others)

5.2.3. By Region (North, South, East, West)

5.2.4. By Company

5.3. Market Attractiveness Index

6. North India Outdoor Advertising Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Type

6.2.2. By End User

6.3. By Top 3 Cities in North India

7. South India Outdoor Advertising Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Type

7.2.2. By End User

7.3. By Top 3 Cities in South India

8. East India Outdoor Advertising Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Type

8.2.2. By End User

8.3. By Top 3 Cities in East India

9. West India Outdoor Advertising Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Type

9.2.2. By End User

9.3. By Top 3 Cities in West India

10. Market Dynamics

10.1. Drivers/Opportunities

10.2. Challenges/Restraints

11. Market Trends & Developments

12. Policy & Regulatory Landscape

13. India Economic Profile

14. Competitive Landscape

14.1. Company Profiles

14.1.1. McCann Erickson India Pvt Ltd.

14.1.2. GroupM Media India Pvt Ltd.

14.1.3. DDB Mudra Pvt Ltd.

14.1.4. Dentsu Communications Pvt Ltd.

14.1.5. Law & Kenneth Saatchi & Saatchi Pvt Ltd.

14.1.6. Ogilvy & Mather Pvt Ltd.

14.1.7. Mullen Lowe Lintas Group

14.1.8. TLG India Pvt Ltd.

14.1.9. Fcb Ulka Advertising Pvt Ltd.

14.1.10. J Walter Thompson Co

15. Market Dynamics

15.1. Drivers/Opportunities

15.2. Challenges/Restraints

16. Market Trends & Developments

17. Pricing Analysis

17.1. By Company

17.1.1. By Type

17.1.2. By Region

18. Policy & Regulatory Landscape

19. India Economic Profile

20. Competitive Landscape

20.1. Competition Outlook

20.2. Company Profiles

20.2.1. Asian Outdoor Advertisings Ltd

20.2.2. Berger Outdoor Advertisings India Limited

20.2.3. Akzo Nobel India Ltd

20.2.4. Kansai Nerolac Outdoor Advertisings Limited

20.2.5. Shalimar Outdoor Advertisings

20.2.6. Jotun India Pvt. Ltd

20.2.7. Nippon Outdoor Advertising Holding Co. Ltd

20.2.8. Sheenlac Outdoor Advertisings Ltd

20.2.9. Snowcem Outdoor Advertisings

20.2.10. Weilburger

21. Strategic Recommendations

For more information about this report visit https://www.researchandmarkets.com/r/iyduso

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