MAMA partners with Twitter to give K-pop
fans worldwide exclusive content from K-pop artistes/bands, including red
carpet 360 and Livestream, #TwitterBlueRoom 'Thank You stage', Star Countdown
video series and Worldwide Fans' Choice voting on Twitter

SEOUL, SOUTH KOREA -�Media OutReach�- 3 December
2019 - Twitter and Mnet Asian Music Awards
(MAMA), one of the biggest music awards shows in Asia, has joined hands to
engage K-pop fans worldwide on Twitter. This year, MAMA will bring the
star-studded event closer to fans around the world with four global activations
on Twitter: the red carpet 360 and livestream, the #TwitterBlueRoom 'Thank You
stage', the Star Countdown video series, and Worldwide Fans' Choice voting. Fans can also join the #2019MAMA and #MAMARedcarpet conversations on Twitter
with customized emojis using both hashtags.

From voting for their favourite K-pop
artistes and bands to keeping updated on the live events; Twitter is the best
place for global K-pop fans to participate in the 2019 MAMA event experience,
find out what's happening in real-time, and to talk about it with other K-pop
fans.

(Embeddable Tweet: https://twitter.com/mnetmama/status/1201320441945579520)

Here
are the best ways for fans to get real-time views of their favorite K-pop
artistes/bands at 2019 MAMA:

• From December 4, 16:00 (JST) fans can
  watch the #MAMARedCarpet in real-time on
  Twitter and set up notifications via a special live page (https://twitter.com/i/events/1192190862660272129).
  Enhancing the experience is Twitter's Redcarpet
  360, where fans from around the world will get to join in on all the red
  carpet buzz and activities. The Redcarpet 360 will offer up a 360-degree view
  of the star-studded event exclusively on
  Twitter, as K-pop artists and Korean celebrities take to the red carpet.
• After their award win, artists/bands
  will visit the 'Thank you stage' to share their excitement and thank their fans
  worldwide through the #TwitterBlueRoom.

Leading up to the highly anticipated
event, @MnetMAMA gives K-pop fans worldwide the
opportunity to hear from their favourite K-pop artists with the Star Countdown video series. K-pop
idols are asked to share their MAMA experiences throughout the years, or
participate in entertaining challenges. For instance, MONSTA X (@OfficialMonstaX)
and TWICE (@JYPETWICE) were challenged to complete a two-line
acrostic poem using the hashtag #MAMA, displaying their wit and sense of
humor on Twitter.

(Embeddable
Tweet: https://twitter.com/MnetMAMA/status/1201048284963323904)

Voting for MAMA has begun from October
24, 18:00 (KST) and will end on December 3. This voting process is hosted on
the official MAMA website: 2019mama.com.
Fans who want to vote for Worldwide Fans'
Choice on Twitter are required to include both the #MAMAVOTE
hashtag and the artistes/bands' official hashtag (#ARTISTNAME) within their
Tweet for their votes to be considered valid. Furthermore, fans across the
world will get to decide the results of major awards categories including "Artist of the Year" and "Song of the Year" via the official MAMA
website: 2019mama.com.

The Redcarpet will start on 16:00 (JST)
and Award show of the 2019 MAMA will start on 18:00 (JST) on Wednesday,
December 4, 2019 at Nagoya Dome in Japan with an all-star artiste line-up
including BTS (@BTS_twt), Chungha (@ChunghaGlobal),
Dua Lipa (@DUALIPA), GOT7 (@Got7Official),
MAMAMOO (@RBW_MAMAMOO), MONSTA X (@OfficialMonstaX),
SEVENTEEN (@pledis_17) and TWICE (@JYPETWICE).
Follow the official @MnetMAMA account right now to get real-time
updates about the awards show and the K-pop artistes/bands attending the event.
The @MnetMAMA account will also host multiple fan
giveaways, where K-pop fans worldwide will stand a chance to win tickets to
2019 MAMA, signed CDs, and 2019 MAMA merchandise.