SINGAPORE
-�Media OutReach�-�16
October 2019 -�At the 40th Anniversary Conference on the
Promotion of Total Quality Management and the commemoration on the founding of the
China Association for Quality (CAQ), held at the International Conference
Center in Beijing, Desay SV Automotive was awarded the prestigious China
Quality Award together with 16 other esteemed new enterprises, becoming the
first enterprise to win this honor in China's automotive electronics industry. Mr.
Tan Choon Lim, Chairman of Desay SV Automotive, received the award on behalf of
the organization.

Coinciding
with the 40th anniversary of the founding of CAQ, Premier Li Keqiang of the
State Council sent a congratulatory letter to the General Assembly to
congratulate the anniversary since its founding. Present at the event were Mr. Gu
Xiulian (Vice Chairman of the 10th National People's Congress Standing
Committee), Mr. Jia Fuxing (President of the CAQ), Mr. Zhao Aiming (Vice
Chairman of SASAC of the State Council) and Mr. Chen Bangzhu (Honorary President
of CAQ). International guests from international quality organizations
including Ms. An Kint (Vice President of European Quality Organization), Mr. Fang
Peng (Director of Asian Network for Quality), Ms. Elizabeth Kein (President of International
Quality Research Institute) and Mr. Udo Hansen (President of Deutsche Gesellschaft f�r Qualit�t, DGQ),
also attended the conference and delivered speeches.

The conference
summarized the development of CAQ in the past 40 years. Since its establishment
in 1979, CAQ has implemented a series of strategic developments initiatives in
building towards a 'Quality First' nation. It spearheaded the drive towards the
National Quality System through series of projects. �It also actively promoted the development of the
Total Quality Management System in China and contributed significantly to a healthy
and sustainable development of the economy and society. This led to improved
quality and efficiency of Chinese enterprises and played an important role in the
promotion of the national economic framework.

Mr.
Chen Bangzhu (Honorary President of CAQ) and Mr. Zhang Tao (Director of Party
Construction Bureau of SASAC of the State Council) presented the award to Mr. Tan
Choon Lim (Chairman of Desay SV Automotive), receiving on behalf of his
organization.

The
National Quality Award is China's highest honor in quality management and holds
the same stature as the Deming Prize of Japan, the Malcolm Baldrige National
Quality Award (MBNQA) of the United States and the EFQM Excellence Award of
Europe.

The theme of the 18th China
Quality Award is to promote the concept of "Total Quality Management for
High Quality Development" which encompass the experiences of total quality
management, exchange of quality theories, methods and best practices, and
explores ways of quality management in China. The award was presented to 17
organizations including Desay SV Automotive, for adopting the concept of "High
Standards of Precision and Benchmarking", after a stringent assessment
process meeting the criteria in the areas of quality management, data
evaluation, on-site evaluation and a final review by the evaluation committee.

At the International
Excellence Performance Forum held by the General Assembly, Mr. Zhang Yiliang (General
Manager, Quality Management of Desay SV Automotive), delivered a speech as an
appointed representative.

Since
the introduction of Excellence Performance Model, Desay SV Automotive has significantly
improved its operational efficiency, particularly in its quality of process,
resource and strategic management. This resulted in a positive recognition by
its customers for being able to offer competitive technologies, products and
services.

The
Excellence Performance Model is the gold standard in an organizational performance
management metric. Desay SV Automotive introduced a comprehensive performance
management system through clearly-defined key objectives and self-evaluation
process. This constitutes seven aspects, namely leadership, strategy, customer &
market, resource, process management, measurement analysis & improvement
and results. The adoption of the Excellence Performance Model promotes its
staffs to explore ideas on problem-solving through logical methods. �This is congruent to its pursuit of continuous
improvement and the successful experience led to an increase in knowledge. This
is key to a sustainable long term development of Desay SV Automotive.

"Being accorded
as a recipient to the China Quality Award is a clear recognition given on our
past efforts in our journey in the pursuit of excellence. This will definitely
further motivate us to do even more in the future", said Mr. Tan Choon Lim.
Desay SV Automotive will continue to strive towards excellence through the Excellence
Performance Model. This will serve as a platform to promote the long-term and
steady development of the company. Desay SV Automotive will continue to further
improve itself, with the aim to surpass the benchmark of foreign industries. It
is in its long term objective to lead the automotive electronics industry and
gradually realizing its vision to become the preferred partner for the
automotive electronics industry, globally.