Open your mind beyond rate parity. Leverage on hotel pricing

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SEOUL,
SOUTH KOREA - Media OutReach - 25 JULY 2019 - From D-EDGE
research findings from the past year, hotels in the Asia Pacific are undercut
30-40% of the time have a 31% lower rate conversion on their website. That is a
huge swathe of revenue missed out if hotels do not tighten up on parity. *

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Wholesalers
are cited by 59% as the main reason for rate disparity, followed by online
travel agents at 39% and technology/channel manager issues at 33%. ^

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With
the decline of rate parity, hotels are strategising to reshape the way they
sell rooms online. In a half day conference in SEOUL, SOUTH KOREA on 24 September 2019, the Hotel Digital Lab
concentrates on a wealth of information for hoteliers who want to maximise
their online sales around the theme: "Hotel online distribution: what really
sells rooms today?"

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Along
with D-EDGE, expert partners will share their tips to guide you on how to
decipher which trends are really impacting our industry and what can
effectively work for your hotel. � The Hotel Digital Lab Seoul partners are
Google, IDeaS, and Triptease, who will also take the tour with us in selected
cities as well. Details are available and updated periodically on
hoteldigitallab.com. Register for the event in Seoul as seats is limited.

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The Hotel Digital Lab introduced in 2016
had hoteliers who participated in our conference for the last three years,
overwhelmingly requesting for turnkey solutions. This new series of Digital Lab
tour for 2019 includes additional cities worldwide with an inaugural event in
Sydney.

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"With
parity clauses and prices shifting within the hotel industry, this is our way
of sharing the latest trends, best practices as well as relevant solutions that
hoteliers can apply to drive room bookings online. D-EDGE is pleased to bring
the 4th year of Hotel Digital Lab
conference to Seoul. This conference has inspired hoteliers around the Asia
Pacific and Europe with the knowledge to steer them on techniques to leverage
on price flexibility within a broader revenue management strategy.

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We
hope this conference would instil confidence and navigate the ever-changing
world of digital with a comprehensive guide to more online room sales in South
Korea," expressed Christine Tan, Managing Director Asia Pacific of D-EDGE
Hospitality Solutions.

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As the Hotel Digital Labs are dedicated
to hoteliers and spearheaded by industry leaders, participation in the
conference nearest to them are complimentary.

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To
register for a pass to the half-day event throughout Europe and Asia, please
visit hoteldigitallab.com/lab, select the city you wish to attend and register
with us.

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The Event of the year Not To Be
Missed!

Source:

* https://www.fastbooking.com/wp-content/uploads/2018/09/Ebook-FB_Triptease-online.pdf

^
https://www.phocuswire.com/OTA-Insight-Hotel-Parity-Review

About D-EDGE�s Hotel Digital Lab

GET INSPIRED | SHARE | LEARN

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D-EDGE's Hotel Digital Lab is a learning lab for hoteliers to
increase their profits in a digital world!

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Dedicated to hoteliers and spearheaded by industry leaders, this
conference covers the latest trends, technology and current issues hoteliers
are concern about and provides turnkey solutions that would shape the
fundamentals of distributions.

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It provides hoteliers with an opportunity to re-think and
re-conceptualise the flow of the booking sequence with a broader revenue
management strategy.

About D-EDGE

Established from the merger of two
long-established hospitality digital solution providers, D-EDGE offers
leading-edge, cloud-based, e-commerce solutions to more than 11,000 hotels in
over 100 countries.

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Combining the technical excellence
of Availpro with the digital marketing expertise of Fastbooking, D-EDGE brings
a holistic hospitality technology infrastructure under one roof. The integrated
range of solutions covers all stages of hotel distribution which encompasses:
Central Reservation System, Data Intelligence, Connectivity Hub, Digital Media,
and Website Creation.

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With a team of 350 experts located
in over 20 countries, D-EDGE provides localised support, services and tools.
With its global network of 500+partners, D-EDGE's ever-expanding ecosystem is a
positive place to do business and grow.

website: https://www.d-edge.com/

video : https://www.youtube.com/watch?v=6XsbM_pD8es&t=27s