Share

Tweet

Share

Email

Instant messaging app like Whatsapp and social networks are the first things that most consumers check on their smartphones in the morning, a study by professional services firm Deloitte said.

According to Deloitte�s Mobile Consumer Survey 2015, about 78% of respondents owning smartphones said they checked their phones within 15 minutes of waking up. �About 52% of the respondents said they check their phones within five minutes before going to sleep every night.

�The research found that communication services namely mobile IM, social networks are the first thing consumers check on their smartphones in the morning. These are followed by emails and SMS,� it added.

The survey analyzed mobile usage habits of over 2,000 Indian consumers as part of a global survey of 49,000 respondents across 30 countries.�As of June 2015, 86% of those surveyed owned smartphone, which is 12% higher than in 2013.

According to the research, about 28% of smartphone owners said they looked at their devices at least 11 to 25 times a day, while 22% of them said they checked their phones at least 26 to 50 times a day.

Over 17% said they look at their smartphones at least 51 to 100 times a day.��From our study, it is evident that smartphone usage has disrupted many common daily activities, and this is here to stay� The telecom sector will need to optimize networks and infrastructure to meet consumer expectations,� Deloitte Touche Tohmatsu India LLP senior director Santosh Anoo said.