7Caf� Releases a Duet to Light Up the Season: Limited-Edition Festive Cups and an ASMR Christmas Remix using 100% Arabica Beans

HONG KONG SAR -�Media
OutReach - 4 December 2020 - Christmas is most definitely in the air – the lights
are up, trees are decorated and holiday tunes can be heard playing throughout
the city. Adding to the yuletide spirit, 7-Eleven has composed a one-of-a-kind
Christmas treat to stimulate the senses. 7Café has remixed a Christmas classic
with the help of its 100% Arabica beans enabling you to experience its good
quality freshly brewed coffee in a truly novel way.

7Café has released a short Christmas video,
the soundtrack of which incorporates a multitude of ASMR sound effects, made
using its exclusive blend of 100% Arabica coffee beans. 7Café’s signature high
quality coffee beans take a leading role; they are transformed into Christmas
trees, snowflakes and other familiar Christmas motifs. A treat for both the
eyes and the ears that will be sure to put a smile on your face!

7Café’s classic black takeaway cup has
also enjoyed a colourful makeover! Bright neon outlines of 7-Eleven stores,
balloons, cakes, musical notes and more adorn this year’s festive cups. There
are two designs available — one in gorgeous dark green, the other in striking
black. The dazzling multicoloured designs will certainly light up your season
with each and every sip!

Click here to enjoy the ASMR short video Grab
a 7Café and Enjoy a Seasonal Singalong  https://youtu.be/1wWcYqdjRwM

About 7Café

7Café is one of 7-Eleven’s own brands.
Available at over 300 stores, 7Café enables customers to enjoy freshly brewed
coffee on the go that is quick, convenient, good quality and affordable. Its
unique blend comprises of premium 100% Arabica coffee beans sourced from
Brazil, Honduras, Bali, Indonesia and Sumatra. The beans are freshly roasted locally
in Hong Kong to preserve their characteristic flavour. The select blend with
its sweet, slight nutty aroma is specially made for and totally exclusive to 7-Eleven.

The full store list where 7Café is available can be downloaded here: http://bit.ly/2Xi1ngA