DUBLIN--(BUSINESS WIRE)--The "Home Care in China" report has been added to ResearchAndMarkets.com's offering.

The COVID-19 crisis had a marked influence on the performance of home care in the Chinese market in 2020. Overall volumes saw stronger growth than in the previous year, as the pandemic led to increased consumer concerns about hygiene and long periods of home confinement resulted in more engagement in a wide range of household tasks.

The Home Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Key report features:

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

EXECUTIVE SUMMARY

• COVID-19 impact on home care
• COVID-19 country impact
• Company response
• Retailing shift
• What next for home care?
• Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
• Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

KEY DATA FINDINGS - LAUNDRY CARE

2020 IMPACT

• Fall in unit price weakens laundry care's performance
• Laundry sanitiser category sees dynamic growth
• Leaders lose share to players adopting competitive pricing strategies

RECOVERY AND OPPORTUNITIES

• Upmarket trend to support value growth
• Liquid detergents likely to see more movement
• Positive outlook for laundry sanitiser category

KEY DATA FINDINGS - HOME COOKING

2020 IMPACT

• Increase in home cooking boosts demand during the COVID-19 crisis
• Growing demand for table-top dishwashers boosts automatic dishwashing sales
• Strong growth for e-commerce

RECOVERY AND OPPORTUNITIES

• Unit price recovery set to support continued growth in hand dishwashing
• Automatic dishwashing set to benefit from deepening penetration of dishwashers
• Opportunities for products targeting Chinese consumers' cooking habits and hygiene-consciousness

KEY DATA FINDINGS - SURFACE CARE

2020 IMPACT

• Surface care registers strong performance in 2020
• Strong demand for home care disinfectants
• Home care disinfectants players thrive in 2020

RECOVERY AND OPPORTUNITIES

• COVID-19 set to have permanent impact on consumer behaviour
• Resurgence of interest in green products
• Positive outlook for impregnated wet wipes

CATEGORY DATA

KEY DATA FINDINGS - DISINFECTANTS

2020 IMPACT

• Demand supported by hygiene-consciousness, though many consumers prefer home care disinfectants
• Strong online growth
• High level of regionalisation

RECOVERY AND OPPORTUNITIES

• Hygiene-awareness and budget-consciousness to support demand
• Further growth for e-commerce
• Lack of investment likely

KEY DATA FINDINGS - HYGIENCE AWARENESS

2020 IMPACT

• Hygiene-awareness and more time at home drive growth
• In-cistern devices sees strong growth
• Shanghai Johnson remains dominant, but smaller players gain share

RECOVERY AND OPPORTUNITIES

• Positive outlook despite normalisation of usage
• In-cistern devices set to lead growth
• Further development of e-commerce

KEY DATA FINDINGS - POLISHES

2020 IMPACT

• Polishes not seen as essential
• Lack of manufacturer investment
• Shanghai Johnson reinforces lead

RECOVERY AND OPPORTUNITIES

• Return to growth without full recovery
• Shoe polish to suffer from footwear trends
• Stronger performance from furniture polish and floor polish

KEY DATA FINDINGS - HOME CARE DISINFECTANTS

2020 IMPACT

• Stronger growth in 2020
• Competition from home care disinfectants
• Shanghai Johnson retains lead but loses share

RECOVERY AND OPPORTUNITIES

• Positive outlook
• Continued trend towards e-commerce
• Health concerns a potential constraint on spray/aerosol air fresheners

KEY DATA FINDINGS - ELECTRIC INSECTICIDES

2020 IMPACT

• Continuation of trends as COVID-19 has little impact
• Shift to electric insecticides
• E-commerce expansion creating potential for disruption of competitive landscape

RECOVERY AND OPPORTUNITIES

• Electric insecticides offers most potential
• Health impact a key consideration
• Growing interest in "baby safe" products

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For more information about this report visit https://www.researchandmarkets.com/r/466d2

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