SANYA, CHINA -�Media OutReach - 27 March 2019 – On
the afternoon of March 24, the 2019 Hainan International Brand Expo, sponsored
by Department of Commerce of Hainan Province, Sanya Municipal People’s
government, Foreign Trade Development Bureau of the Ministry of Commerce and
CCPIT Hainan Sub-council, ended at the Sanya Bay Mangrove International
Convention Center. With the theme of “Shared a new starting point of free trade”, the exhibition focuses
on brand display, brand planning, brand culture and brand service, using live
exhibitions + online and offline promotions, procurement negotiations +IP
promotion and other innovative modes of operation, attracting more than 500
exhibitors from 18 countries and regions.
The number of buyers reached 24,000, the number of visitors
to the site reached 73,000, the order volume of 536, the total turnover of 680
million yuan, a strong impetus in the Hainan Enterprise and international
brands between the exchange and cooperation. The exhibition covers an area of
more than 20,000 square meters, covering the characteristics of tourism
resources and tourism commodities, health care, food and beverage, clothing,
jewelry, consumer electronics, hotel household goods, brand planning and
service and other fields, attracted the United States, Germany, France,
Thailand, Malaysia, Iran, South Korea, Japan, Sri Lanka, Afghanistan, Hong
Kong, Mainland China, Taiwan and other countries and regions of the brand
appeared at the exhibition. In order to strengthen brand display and promote
transactions, the exhibition also held the International Duty-free goods
procurement conference, Global brand annual joint promotion, Global Brand
Starlight Night, Global Featured Brand annual release show, Global Brand
Resources Special Fair, Hainan annual brand investment promotion and other
activities, to Guerlain, Camus, Swisse, Porsche, BYD, Prada, Fendi,
Glenfiddich, Chabot and other well-known brands for display and promotion.
At the exhibition, more than half of the exhibitors appeared
at the scene through special booths, giving the audience a viewing experience
with Chinese characteristics and the world pattern.
Exhibition through the invited procurement model, to
important domestic and foreign chambers of commerce, associations, professional
merchants issued real-name procurement invitations, attracted Japan, South
Korea, Thailand, Malaysia, and other countries procurement came to discuss
cooperation, showing a true sense of the international trading platform.
During the
exhibition attracted more than 60 mainstream media coverage in China, Thailand,
Malaysia, Indonesia, Cambodia, Myanmar, Dubai and other 7 countries, the media
in-depth exhibition activities, around the exhibition new model, new bright
spots, new value and other aspects of multi-angle reporting, effectively
enhance the international influence of Hainan Convention and exhibition.
According to reports, 2019 Hainan International Brand Expo is Hainan Province
to promote domestic and foreign resources docking, regional cooperation, and
promote the transformation of the economic structure of an international brand
event. The exhibition will continue to expand the channels of economic and
trade cooperation in the process of building a free trade zone in Hainan and
exploring the construction of a free trade port with Chinese characteristics,
and continuously enhance the influence of the international brand display
trading platform.
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