The partnership between MAMA and Twitter gave K-Pop fans multiple exclusive real-time award voting opportunities and access to Red Carpet live streams

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SEOUL, SOUTH KOREA
-�Media OutReach�- 18
December 2018 -�2018 celebrates the 10th anniversary of Asia's biggest music
awards - Mnet Asian Music Awards (MAMA), bringing about a collaboration between
Twitter and #2018MAMA. From Red Carpet live streams to real-time
voting that happened exclusively on Twitter, K-Pop fans across the world
responded enthusiastically with nearly 56 million Tweets (from December 12 to
15, 2018), breaking 2017 MAMA's record of 42 million Tweets.

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In particular, the #MAMAVOTE hashtag was used by K-Pop fans to vote for
their favourite artistes and topped the list of Twitter Trends in 44 markets
with 13.3 million votes sent exclusively on Twitter during the real-time voting
segment for the "Worldwide Icon of the Year" award. BTS (@BTS_twt) was the winner of this brand new award
presented during the 2018 MAMA Fans' Choice in Japan ceremony.

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Embeddable Tweet: https://twitter.com/TwitterKorea/status/1073072906916093952

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Embeddable Tweet: https://twitter.com/MnetMAMA/status/1072797860289081344?s=20

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• Embeddable Tweet: https://twitter.com/BTS_twt/status/1072874110613504000
• Embeddable Tweet: https://twitter.com/TwitterKorea/status/1073080553572683776

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The MAMA Red Carpet event in Hong Kong was also
live streamed through a special live page(https://twitter.com/i/events/1070115068908462080) for fans to get a closer look at their
favourite artistes/bands' red carpet looks. The Hong Kong Red Carpet event had
over 1 million viewers tuning in to the livestream and voting for their
favourite artistes using the #MAMARedCarpet hashtag for the "Best Asian Style Awards"
in Hong Kong.

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• Embeddable Tweet: https://twitter.com/MnetMAMA/status/1073492492614479873
• Embeddable Tweet: https://twitter.com/MnetMAMA/status/1073520216368283649

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The #MAMARedCarpet hashtag trended #1 on Twitter in 35 markets
with 10 million votes sent on Twitter in just 2.5 hours. The award in Hong Kong
went to BTS (@BTS_twt) as well, delighting ARMYs all over the world.

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Conversations for 2018 MAMA started since 1 Nov
2018, with fans using the official hashtags #2018MAMA, #MAMA10, #LikeMAMA and #MAMARedCarpet to express their love and admiration for their
favourite idol and artistes. Here are several of the top Tweets from artists
and fans alike for 2018 MAMA:

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• Embeddable Tweet:https://twitter.com/JanetJackson/status/1073626395040014337
• Embeddable Tweet: https://twitter.com/GOT7Official/status/1072828979059417088
• Embeddable Tweet: �https://twitter.com/plusthepooh/status/1072094340497850369
• Embeddable Tweet: https://twitter.com/fate_jimin/status/1072853421332422658
• Embeddable Tweet: https://twitter.com/yoonmlned/status/1072806852314972160
• Embeddable Tweet: https://twitter.com/0u0pp/status/1072794605995716608

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The top ten Hashtags used during 2018 MAMA were:

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1. #MAMAVOTE
2. #bts
3. #MAMARedCarpet
4. #GOT7
5. #2018MAMA
6. #wannaone
7. #????? (BTS)
8. #MAMA10
9. #MAMA
10. #seventeen

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Twitter delivered many opportunities for K-Pop
fans across the world to be part of the 10^th anniversary of the MAMA ceremony, find out
what's happening in real-time, and to talk about it with other K-Pop fans. If
you want to relive the exciting experience, you can visit the official MAMA
Twitter account (@MnetMAMA).

About Twitter

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TWTR) is what's happening in the world and what people are talking about right
now. On Twitter, live comes to life as conversations unfold, showing you all
sides of the story. From breaking news and entertainment to sports, politics and
everyday interests, when things happen in the world, they happen first on
Twitter. Twitter is available in more than 40 languages around the world. The
service can be accessed at twitter.com, on a variety of mobile devices
and via SMS. For more information, visit about.twitter.com or follow @TwitterKorea.
For information on how to download the Twitter and Periscope apps, visit twitter.com/download
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